Thursday, February 7, 2013

If You Jump-Start Me

We made this place up. You were used,
brought here to recite Faulkner,
to champion great beasts from the sea,
thwarting the diamond-hearted vistas
of America, sold, bought, traded ...
No, another scene: Closer, a yard
of broken concrete, cowards,
laughing, chasing some old lady,
down the road ... No, closer, closer!

You called the police car. You!
Now my nerves are jangled
and the ambulance is gone
and the TV news crew
never arrived like it does
in the movies and the
music is the reason
why I cannot live
without you.

Closer? Can't be. Just can't.
I mean, it's too close, too soon.
The curtains, full of holes,
like a planetarium at mid-day
of endless siestas: My god,
you stayed here with me?
You endured this tormented
corner of trains going in both
directions and audible
rattlesnakes ripping
through the night
and automobile drivers
who just don't get it
and never will?

Don't you see who I am?
I am a man who cannot
even thinking about leaving
because if I do, it will be
the end of music for me
and I will have to walk down
the straight without your
sweet warm palm
inside my hand and man,
that's just to close, woman.

You got no right, just no right
to shed such salty tears
on my brow as we hide,
trembling, behind walls
stained by forgotten
details, jagged angry
mad loafers who once
made these roadside
spaces home


4 comments:


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    Monthly Bills (Utility Phone, Etc) 54%
    Groceries 28%
    Gas for My Car 22%
    Rent or House Payment 20%
    Avoid Check or Bank Fees 18%
    Car Repair 18%
    School Expenses 16%
    Medical or for Medication 12%
    To Help a Family or Friend 8%
    Credit Card Payments 6%

    Other ideas
    Costmetic Surgery
    Veterinary
    Legal trouble
    Foreclosure / new home / mortgage
    Impound / mobile title loans (Florida, Texas, Arizona)
    Auto repair / body work
    Medical (dental, chiro, naturopathic)
    Aamco is running their social

    Social Media
    Usage
    No 31%
    Yes 69%
    Sites used
    Facebook 88%
    Google+ 19%
    Twitter 10%
    Other 6%

    MOBILE USAGE
    30%+ of site visits in 2012 were from mobile devices
    Heavy concentration in email and search channels
    19% of our respondents submitted their information using a mobile device
    Mobile users are likely to be under the age of 35
    Hispanics are more likely to use a mobile device
    Mobile Devices
    Android 47%
    Apple 34%
    Other 11%
    No setting 7%



    CUSTOMER PROFILES

    Customer Profile 1 - Tim Wayne
    Black Male, 32 years old
    Married with a 7 year-old boy
    Graphic designer making $42k
    Rents his house and has lived there for 2 years
    Attended college for graphic design
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    Customer Profile 2 - Melanie Paradies
    White, single, female, 38 years-old
    Account manager at a Financial Services firm making $34k
    Rents her condo and has lived there for 4 years
    Attended college - 2 year AA degree
    Needs the loan to get caught up on bills so she can afford the holidays

    DEMOGRAPHICS

    GENDER
    Women ‐ 62%
    Men are more likely to be married
    ƒWomen are more likely to be single
    ƒMen are more prevalent in the highest income categories

    AGE
    74% are 25-54
    19% are 25-34
    29% are 35-44
    26% are 45-54
    15% are 55-64 (empty nester)
    Age directly correlates with reported income
    The older the customer is, the more monthly income they report

    Ethnicity
    Caucasian and African American ‐ 77%

    Marital Status
    43% single
    31% married
    17% divorced

    61% attended college and 39% no college

    HOW THEY LIVE
    68% Rent and 32% Own

    Length at current Residence
    18% < 1 year
    24% 1-2 years
    21% 3-4 years
    37% 5+ years
    So 58% have lived in their homes for at least 3 years




    Household income
    80% $20k - $75k+
    33% $20k - $35k
    23% $35k - $50k
    16% $50k-$75k

    Employment # of jobs
    74% have 1 full time job
    14% have 1 part time job
    12% have more than 1 job

    Employment - type of business
    73% work for a private company
    17% work for the government
    10% are self-employed

    Employment - size of company
    84% work at a company with more than 10 employees
    56% work at a large company (100+ employees)
    28% work at a medium company (10-100 employees)
    17% work at a small company (1-9 employees)

    TOP 10 Retailers
    Walmart
    Target
    Kmart
    Home Depot
    JC Penney
    Best Buy
    Convenience Stores
    Kohl’s
    Lowe’s
    Sam’s Club

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