We made this place up. You were used,
brought here to recite Faulkner,
to champion great beasts from the sea,
thwarting the diamond-hearted vistas
of America, sold, bought, traded ...
No, another scene: Closer, a yard
of broken concrete, cowards,
laughing, chasing some old lady,
down the road ... No, closer, closer!
You called the police car. You!
Now my nerves are jangled
and the ambulance is gone
and the TV news crew
never arrived like it does
in the movies and the
music is the reason
why I cannot live
without you.
Closer? Can't be. Just can't.
I mean, it's too close, too soon.
The curtains, full of holes,
like a planetarium at mid-day
of endless siestas: My god,
you stayed here with me?
You endured this tormented
corner of trains going in both
directions and audible
rattlesnakes ripping
through the night
and automobile drivers
who just don't get it
and never will?
Don't you see who I am?
I am a man who cannot
even thinking about leaving
because if I do, it will be
the end of music for me
and I will have to walk down
the straight without your
sweet warm palm
inside my hand and man,
that's just to close, woman.
You got no right, just no right
to shed such salty tears
on my brow as we hide,
trembling, behind walls
stained by forgotten
details, jagged angry
mad loafers who once
made these roadside
spaces home
ReplyDeleteTOP 10 Use of loans
Monthly Bills (Utility Phone, Etc) 54%
Groceries 28%
Gas for My Car 22%
Rent or House Payment 20%
Avoid Check or Bank Fees 18%
Car Repair 18%
School Expenses 16%
Medical or for Medication 12%
To Help a Family or Friend 8%
Credit Card Payments 6%
Other ideas
Costmetic Surgery
Veterinary
Legal trouble
Foreclosure / new home / mortgage
Impound / mobile title loans (Florida, Texas, Arizona)
Auto repair / body work
Medical (dental, chiro, naturopathic)
Aamco is running their social
Social Media
Usage
No 31%
Yes 69%
Sites used
Facebook 88%
Google+ 19%
Twitter 10%
Other 6%
MOBILE USAGE
30%+ of site visits in 2012 were from mobile devices
Heavy concentration in email and search channels
19% of our respondents submitted their information using a mobile device
Mobile users are likely to be under the age of 35
Hispanics are more likely to use a mobile device
Mobile Devices
Android 47%
Apple 34%
Other 11%
No setting 7%
CUSTOMER PROFILES
Customer Profile 1 - Tim Wayne
Black Male, 32 years old
Married with a 7 year-old boy
Graphic designer making $42k
Rents his house and has lived there for 2 years
Attended college for graphic design
Needs a loan for car repair so his wife can get a job
Customer Profile 2 - Melanie Paradies
White, single, female, 38 years-old
Account manager at a Financial Services firm making $34k
Rents her condo and has lived there for 4 years
Attended college - 2 year AA degree
Needs the loan to get caught up on bills so she can afford the holidays
DEMOGRAPHICS
GENDER
Women ‐ 62%
Men are more likely to be married
ƒWomen are more likely to be single
ƒMen are more prevalent in the highest income categories
AGE
74% are 25-54
19% are 25-34
29% are 35-44
26% are 45-54
15% are 55-64 (empty nester)
Age directly correlates with reported income
The older the customer is, the more monthly income they report
Ethnicity
Caucasian and African American ‐ 77%
Marital Status
43% single
31% married
17% divorced
61% attended college and 39% no college
HOW THEY LIVE
68% Rent and 32% Own
Length at current Residence
18% < 1 year
24% 1-2 years
21% 3-4 years
37% 5+ years
So 58% have lived in their homes for at least 3 years
Household income
80% $20k - $75k+
33% $20k - $35k
23% $35k - $50k
16% $50k-$75k
Employment # of jobs
74% have 1 full time job
14% have 1 part time job
12% have more than 1 job
Employment - type of business
73% work for a private company
17% work for the government
10% are self-employed
Employment - size of company
84% work at a company with more than 10 employees
56% work at a large company (100+ employees)
28% work at a medium company (10-100 employees)
17% work at a small company (1-9 employees)
TOP 10 Retailers
Walmart
Target
Kmart
Home Depot
JC Penney
Best Buy
Convenience Stores
Kohl’s
Lowe’s
Sam’s Club
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